Frankie Li

SVP and GM of Global Marketing

GP Batteries

Frankie Li is a global marketing leader with more than 20 years of experience driving growth, transformation and capability building for some of the world’s most recognised consumer brands across FMCG, food, healthcare and consumer technology. Today, he leads Global Marketing at GP Batteries, with worldwide responsibility for brand strategy, category management, innovation, consumer insights, digital marketing and eCommerce.

Previously, Frankie held senior leadership roles at Lee Kum Kee, Reckitt, Disney and Procter & Gamble, leading global, regional and market growth agendas across North America, Europe, Greater China and Asia.

His experience spans growth strategy, portfolio transformation, innovation, digital commerce, omnichannel acceleration and organisational capability building. He is particularly passionate about how consumer insight, technology and digital capabilities can come together to create stronger brands and unlock sustainable commercial growth. Frankie believes that successful transformation is ultimately about connecting clear strategy with great people and disciplined execution — while keeping consumers and customers at the heart of every decision.