Joan Cuevas

Head of People & Culture, Asia East Cluster

Philip Morris Asia Limited 

Joan Cuevas is currently the People & Culture Director, Asia East Cluster (Hong Kong, China & Singapore) for Philip Morris Asia Limited. Having built her HR career across various multinational companies, industries and geographical locations, such as Philippines, Switzerland and now Hong Kong, Joan brings a diverse and global perspective to her work and the people she works with. Her ability to work effectively and collaboratively with leaders by providing guidance on organization matters and coaching for development, while maintaining strong connections with the workforce, enables her to drive the P&C priorities as a key business agenda. Joan is a true advocate for creating meaningful and inclusive workplaces that drive business success and enable individuals to reach their full potential.