Shirley Xu

Senior Director, HR – APAC

Under Armour

Shirley Xu is the Sr. Director of HR-APAC at Under Armour, a leading sports brand from U.S. She is responsible for leading the people and culture team across the Asia-Pacific region, providing strategic HR partnership and support to business leaders and teammates.

With over 13 years of experience in the retail industry, Shirley is a passionate Human Resources professional who is committed to developing talent and creating inclusive, high-performing work environments. She has demonstrated a track record of success in improving employee engagement, driving organizational and cultural transformation, and enhancing HR service delivery.

Shirley is known for her collaborative approach, partnering closely with business stakeholders to drive people-centric initiatives that align with the organization’s goals. Her commitment to cultivating a motivated workplace for teammates has been instrumental in Under Armour’s growth and success in the Asia-Pacific region.