Speaker's profile

Zubair Raffiq

Talent & Culture Director

Coca-Cola Beverages, Singapore, Malaysia & Brunei

Taking inspiration from music in his work – from the rhythm of a song – to the tempo and the very artform itself, Zubair sees the potential of impact he can bring to organizations is very much like the deep impact music brings to its listeners. He has thrived in leading fast-paced and matrix organizations, collaborating with brilliant individuals and leading teams to drive significant value for businesses. Zubair has applied his expertise in establishing talent & people strategies and successfully leading transformational projects in organizations. His core passion in business partnering, talent management & development has allowed him inspire change in Asia Pacific and the Gulf region in the Middle East.

Early in his career, Zubair embarked on an exhilarating transition from the field of Engineering to Human Resources, driven by his curiosity for working with and developing individuals as well as growing organizations. At times, he jokingly yearns for a reset button that extends beyond the confines of the mechanical world. Zubair’s leadership philosophy centres around being a role model while fostering an environment that enables others to thrive and achieve their aspirations. He takes a keen interest in talent growth and how the People function influences the business with direct impact & value addition.

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