Larisa’s career spans over two decades in b2b and b2c marketing and research insights, working at exceptional customer-centric financial services companies such as Cigna, UBS, HSBC, Morgan Stanley and KPMG in Europe, UK, Hong Kong, and now Singapore. A degree trained research psychologist, Larisa is passionate about determining what’s drives behaviour and outcomes, and how best to apply data and insights to underpin marketing and product strategy.