Alvin Goh

Head of Digital HR & Analytics

FairPrice Group

Alvin is a global HR leader, known for driving innovative people solutions aligned with business goals. With over 15 years of experience across diverse industries, he excels at building strong relationships and delivering strategic interventions in complex, global environments. Alvin emphasises agility in the post-covid world and believes the HR function must evolve into a hub for innovation, where every “people-related” practice presents an opportunity to make everyday a little better.

As Head of Digital HR and Analytics at Fairprice Group, Alvin leads the integration of digital HR practices and data-driven people analytics. His work supports Fairprice Group’s purpose of “Everyday, Made a Little Better,” using innovation to enhance employee experiences and foster continuous improvement. He leverages his expertise in HR transformation and organisational development to align leadership teams around a common vision for growth and success.