Speaker's profile

Siti Sabariah Ahmad Murtazam

AVP – People & Culture

KWAP

Siti Sabariah Ahmad Murtazam is a dynamic and forward-thinking HR leader recognised for evolving from a learning & levelopment strategist into a key architect of organisational culture transformation. As Assistant Vice President of People & Culture at Kumpulan Wang Persaraan (Diperbadankan) [KWAP], she drives the organisation’s cultural evolution anchored on the three culture pillars of change — purpose, trust, and camaraderie.

Beginning her journey in learning & development, Siti reimagined KWAP’s learning ecosystem through ‘The Learning Zone’ (TLZ) — the organisation’s first learning management system (LMS) offering over 60,000 on-demand courses and the ‘KWAP Upskilling Programme’, a mini-MBA pathway designed to empower non-executives. Her success in building capability frameworks laid the foundation for a broader transformation in culture and engagement.

Today, she leads initiatives that embed KWAP’s values into everyday experiences, from the fully in-house developed ‘Culture Framework and Culture Temperature Assessment’ to large-scale engagement platforms such as Team Building and the Culture Socialisation Series, among others.

Beyond HR, Siti leads a newly introduced enterprise-wide innovation platform, leveraging digital solutions to improve operational efficiency and identify new opportunities for organisational value creation.

Recipient of the Gold – Young HR Talent Award (MIHRM, 2022) and Silver – HR Manager of the Year (HR Excellence Awards, 2023), Siti continues to push the boundaries of HR leadership — blending innovation, strategy, and purpose to build human-centred, future-ready organisations.

Siti holds a Bachelor’s degree in Psychology (Hons) from the University of St Andrews, Scotland, and a Master’s degree in Organisational Psychology from City, University of London. She is also Hogan and Saville certified, reflecting her commitment to evidence-based leadership and continuous growth.