Speaker's profile

Jie Li

Senior Total Rewards Manager, Asia, Middle East & Africa

Levi Strauss & Co.

Jie heads up Total Rewards for the AMA region at Levi Strauss & Co., where she serves as a strategic partner to commercial and function leadership across 20 markets in Asia, Middle East, and Africa. Jie supports the organisation’s Direct-to-Consumer strategy by architecting the region’s first dedicated Retail Rewards framework, shifting their scope from corporate-focus to full corporate and retail coverage.

Rooted in high-stakes transformation and market entry, Jie’s expertise spans from building Rewards COE from the ground up to harmonising fragmented policies across entities. Whether navigating market expansion or managing hyperinflation, Jie has specialised in creating structures among ambiguities that allow organisations to scale through change.

Looking ahead, Jie is passionate about moving rewards function from being labor cost containers to business value creators, leveraging technology and AI for automation and in-depth analytics. She firmly believes that the future of Rewards lies not just in compliance and market intelligence, but as a strategic engine for ROI and organisational agility.