Ivan Zenovic

Group Chief People and Communications Officer

Bluebell Group
Ivan Zenovic joined the Bluebell Group in 2024 and currently serves as the Group Chief People and Communications Officer. Overseeing a regional workforce of 2500 professionals across the Group, Ivan manages the strategic integration of HR and Retail Excellence with both internal and external communications.

With an 18-year track record in global people leadership, Ivan specialises in driving organisational turnarounds through rigorous efficiency and data-backed decision-making. By aligning people strategy with operational execution, he ensures that the Group’s retail standards and brand identity remain consistent from the boardroom to the storefront.

Prior to his current role, he was Bluebell’s Group Director for the Centre of Excellence & Quality of Service. His extensive leadership background in the luxury and retail sectors includes senior roles at Louis Vuitton as Director of Talent Management for North Asia, and VF Corporation as Director of Talent and Organizational Effectiveness for Asia Pacific. He also brings deep global expertise from Avery Dennison, where he led talent acquisition across Asia-Pacific and Sub-Saharan Africa.

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