Diana Marbun

Head of People & Culture

AsetKu

Diana Marbun is Head of People and Culture at AsetKu, a leading fintech P2P lending company in Indonesia. With over 15 years of HR experience across various industries, she has worked across financial services and startups. She has been instrumental in shaping AsetKu’s organisational culture and HR strategies.

Under her leadership, AsetKu has been recognised for its commitment to employee wellbeing and organisational development. In 2024, Diana received the Topmost HR Leaders Indonesia award. This recognised her dedication to fostering a positive and productive work environment.

She also received the Most Admired Women Awards 2026 in the Champion category. A year earlier, she received the Most Admired Women Awards 2025 in the Leader category. These recognitions are a testament to Diana’s dedication and commitment to her craft and team.