Michael Sirikul

Head of People and Administration

ChaiXi Corporation

Michael is the Group Head of People and Administration at ChaiXi Corporation, a leading street food franchise known as ChaiXi Bameekiow. He has over 14 years of experience in HR, marketing, and corporate strategy across FMCG, retail, and eCommerce, with roles at Diageo (Johnny Walker), Henkel (Schwarzkopf), Reckitt Benckiser (Dettol, Durex, Gaviscon), Japan Tobacco International (Mevius – formerly Mild Seven), LINE, JD CENTRAL, and CARSOME.

Michael’s career has spanned multiple countries, including Bangladesh, Nepal, Laos, Singapore, and Hong Kong, where he managed clusters like CLMV and Australasia. His international assignments have given him a deep understanding of cultural diversity, inclusivity, and equity. With his broad industry exposure, Michael excels in addressing the unique challenges of talent attraction and management across various sectors.